Objectives - I'm like you, we are consist 80% of water.
With Mother's Day approaching, we hope to connect with our female consumers through this campaign by speaking to today's modern mom. We want to convey how our brand can provide moms with more room for ease and convenience as they take on the role of motherhood.
Rather than simply extolling the idea of super moms, we aim to make moms feel genuinely cared for through the support and solutions our brand offers. By strengthening the emotional and memory connections between our brand and female users, we look to elevate our reputation and affinity among moms and women on the consumer end.