A Tapestry of Style: Zaya Production's Creative Symphony in the Iris Apfel x H&M TV Commercial


In the world of fashion, collaborations often transcend the ordinary, creating a tapestry of style that captures the imagination of audiences worldwide. Recently, Zaya Production embarked on a remarkable journey to produce a TV commercial for the collaboration between legendary fashion icon Iris Apfel and global retail giant H&M. With the skilled touch of Director of Photography Oleg Zayanov, the commercial was shot in the vibrant Fashion District of Los Angeles, featuring a diverse ensemble of exceptional models.

The Visionary Collaboration:

The collaboration between Iris Apfel, known for her eclectic and distinctive style, and H&M, synonymous with affordable and trendsetting fashion, promised a visual spectacle. Zaya Production embraced the challenge of translating this dynamic partnership into a TV commercial that would not only showcase the garments but also celebrate the intersection of timeless elegance and contemporary flair.

Director of Photography Oleg Zayanov:

At the helm of the visual storytelling was Oleg Zayanov, a seasoned Director of Photography with a keen eye for capturing the essence of fashion. Zayanov's previous work attests to his ability to infuse each frame with a cinematic quality that elevates the visual narrative. His collaboration with Zaya Production promised to bring a unique and captivating perspective to the Iris Apfel x H&M commercial.

The Setting:

The bustling Fashion District of Los Angeles, a hub of creativity and sartorial innovation, was chosen as the backdrop for the commercial. The vibrant atmosphere and diverse architecture of the district provided the perfect canvas for showcasing Iris Apfel's avant-garde designs in tandem with H&M's accessible yet chic creations. The juxtaposition of high fashion against an urban backdrop added depth and authenticity to the narrative.

The Cast:

Zaya Production handpicked a selection of exceptional models to embody the spirit of the Iris Apfel x H&M collaboration. These models, chosen for their ability to convey the essence of the garments and capture the energy of the fashion district, played a crucial role in bringing the commercial to life. The diversity and individuality of the models mirrored the ethos of the collaboration itself.

The Creative Process:

Zaya Production undertook a comprehensive approach to bring the commercial to fruition. From the initial brainstorming sessions to the meticulous planning of each shot, the team ensured that every aspect of the production aligned with the vision of Iris Apfel and H&M. The script was carefully crafted to tell a compelling story, seamlessly weaving together the eclectic styles of both collaborators.

The Cinematic Journey:

With Oleg Zayanov's expertise, the team embarked on a cinematic journey through the Fashion District. The dynamic shots, innovative camera angles, and expertly executed sequences captured the essence of Iris Apfel's signature style and H&M's accessible fashion ethos. Zayanov's cinematography added a layer of sophistication to the commercial, turning it into a visual feast.


Zaya Production's work on the TV commercial for the Iris Apfel x H&M collaboration stands as a testament to their commitment to creativity and excellence. The collaboration between these fashion powerhouses found its visual expression through the lens of Oleg Zayanov, resulting in a commercial that not only showcases the garments but also encapsulates the spirit of a groundbreaking partnership. The vibrant tapestry of style woven in the Fashion District of Los Angeles is a testament to the seamless collaboration between Iris Apfel, H&M, and the dedicated team at Zaya Production.